Your Data’s True Value: Privacy Lessons from Unlocked 403

Your digital footprint is a hot commodity. In this Unlocked 403 episode, host Becks and ESET Global Security Advisor Jake Moore explain why "if it's free, you're the product"—and what that means for your privacy.

What the episode covers:

• How social media, apps, and websites collect, analyze, and monetize personal data
• The difference between first-party and third-party data—and why it matters for tracking and advertising
• The principle of data minimization: share less, reduce risk
• Why metadata (like location and timestamps) can reveal more than you expect
• Hidden risks for children, from profiling to targeted content
• The maze of app privacy settings and how to navigate them

Practical steps to boost your privacy:

• Review app permissions; disable unnecessary access to location, camera, and microphone
• Limit cross-app tracking and personalized ads in your device settings
• Regularly check platform privacy dashboards to manage ad interests and data sharing
• Think before you share; avoid posting sensitive info and turn off photo geotagging
• Use strong, unique passwords and enable two-factor authentication
• Keep devices and apps updated to reduce security vulnerabilities
• Teach kids privacy basics and use built-in family safety controls

The takeaway: your data has real value. Understanding how it's collected—and making a few smart changes—can significantly improve your online privacy and security.

Source: WeLiveSecurity